Over 60% of All Website Searches Are Now Done On A Mobile Device
Following on from our last article we also need to recognize that the world has gone mobile.
Unless you’ve been living in a hole for the last decade, you will not be surprised to find out that mobile usage is growing at an unbelievable rate.
Many local businesses are now realizing that not only do they need a great website for people sitting at home on their computers, they also need a very cool mobile version of the site for people who are coming to them using mobile devices.
Again, this is not impossible. In fact it is quite easy. But it may mean, particularly if you have an older website, that an update is well overdue.
It is now possible to create mobile versions of websites, that will appear when someone comes to your website using a phone or similar device.
With a mobile website in place,
and special code placed on your main website, it will automatically recognize how someone has arrived at your website and send them to the right place.
Someone on a computer will see your main website, whereas someone on a mobile phone will be taken directly to the mobile version of your site. You can even make it so when they click on the phone number while on a mobile phone viewing the mobile website it will call you directly.
I always recommend to local businesses that they invest in getting a mobile version of their website up and running.
In fact, this is becoming even more important, because the search engines actually consider this as a factor when they are determining which websites to present when someone searches using a mobile device.
If you have a mobile site set up and ready to receive visitors, and someone searches on their phone for your kind of business, you will be much more likely to appear in the top results than if you do not.
In fact, there is a technology available now whereby you can create your website with something called ‘responsive design’. This allows you to build a website that actually changes how it shows depending on the device your visitor comes from.
If you do not have a mobile friendly site already, now may be a great time to make the change and position yourself for 21st century search trends!
One site, but designed in a way that works wherever you appear!
A local business Mobile strategy may also include TEXT marketing (a very effective marketing strategy for local businesses), and even the possibility of a mobile phone app.