WordPress Website Design

A Good Website Reflects Well On a Company

Any business that wishes to be competitive in the online or offline market must have a professional website. The Internet has become the leading resource for people to find information, with business research being a leading reason to perform a search on the web.

Businesses that do not have a professionally created website risk losing potential customers on the Internet and in their storefronts. Consumers are evaluating products and companies long before they decide to make a purchase, and if your website does not seem professional or secure, they will simply move on to the next vendor.

Why a Professional WordPress Designer Is Essential

There is no doubt that WordPress has made it easier for a business to build its own website and indeed, many have done so. However, although it is easy to build it is not easy to make it look professional and slick, which is what prospective customers want to see these days.

Few business owners have the technical ability or the experience to create an effective quality website and are therefore doing their highly professional and quality business a disservice on the Internet.

Where a non-professional goes wrong that a Professional will get right

1 Presentation

Although Worpress is great, unless it is well customised it looks clunky and cheap. Professional WP designers  know how the powerful use of graphics matched with strong text that gets the message over instantly. Few amateurs do. Visitors to websites have no patience. A website has perhaps2-3 seconds to impact on a visitor, who is a prospective customer. Miss that window on the customer is gone.

When you hire a professional web agency you know that your site will be created to suit your business. The web designer will evaluate your business and products, and work with you towards your goal is for the website. Do you want to generate online sales? Walk-in sales? Will your site be for informational purposes only? Once these and other questions are answered, your site will be designed to meet your specific needs. DIY site builders limit the capabilities of their site and often restrict graphics and text.

A professional web designer is not captive to these restrictions.

2 Structure

The way your site looks, the way it navigates, and the colours and graphics used are very important. Visitors do not like to search for information, nor do they wish to be barraged with loud colors and crowded text. A professional designer will make sure that your colour scheme, text and navigation are designed to be user-friendly.

3 Optimisation

SEO compliance. SEO or Search Engine Optimization is a technique used by professional web designers to make your website receive great rankings from search engines. If search engines cannot find your site easily, your potential clients will not either. Your site must be optimized in order to be found. Very, very few self-built sites have the level of SEO needed to rank in the search engines.

4 Modern Technology

The Internet changes on a daily basis. New technologies, new computer code, new ways to draw visitors to your site happen each and every day. When using a professional web designer, you can be assured that the site is being created with the latest technologies and according to the latest trends, for optimal success.

Video has become essential in modern website design and in Google rankings. A professional designer of websites knows how and when to use video and some can even create marketing videos too.

5 Ongoing Management

It is said (and we agree), that a website is never finished. This is so true and there are always some upgrades or subtle changes that are needed, particularly with WordPress. A professional can overcome that in the design.

So few self-built site owners have the slightest idea how to go about that with the consequences that their sites become out of date, lose credibility and even become insecure.

Many businesses do not even realize the importance of correct web design, nor do they see what damage a poorly constructed site may cause to their business. There is no reason for taking such a risk with your business when professional website creation is cost-effective and easily accessible.